bk Group, Europe's market leader for shop-fitting and property construction, wins Rokstyle - the world's first fashion label for tombstones

The designers of bk Group stage the brand appearance for Rokstyle at Stone+tec, the leading international trade fair for the natural stone sector, and inspire the visitors with an intelligent shop-in-shop system for Rokstyle showrooms

With its slogan "forever beautiful", Rokstyle, the world's first fashion label for gravestones with extraordinary, colorful and individual gravestone collections and matching accessories introduces gloss and glamour as well as a new aesthetic into the dreary grey of cemetery culture. Modern designs combined with high-quality materials as e.g. Swarovski stones make every gravestone a unique work of art. The company has already received several design awards with world-wide reputation for its innovative collections.

Maintaining cemeteries as vivid cultural assets, but in the same time increasing their attractiveness with unusual, smart ideas and trendy forms of design – this is the motivation of the stonemason, company founder and passionate rock'n'roll fan Alexander Hanel. Rokstyle, since 2013 an independent brand of Stein Hanel GmbH based in the Franconian town Leutershausen, now sells its high-quality collections in collaboration with 400 authorized dealers in Germany, Austria, Switzerland and Poland

Motivated by the impressive success of the brand and the growing demand for individual, aesthetically sophisticated gravesites or new, extravagant funeral types, Rokstyle consistently focuses on global expansion and the further expansion of its own showrooms. bk Group supports this development by translating the uniqueness of the brand Rokstyle into space concepts with expressive design and high sales potential, even by providing perfectly fitting furniture, innovative shop systems and harmonious effect elements.

The CEO Gerold Wolfarth is enthusiastic: &bdquoThis business relationship is something special. Not only because the prototype which we have we developed for a sophisticated shop-in-shop system has exceeded all requirements of an intelligent and flexible showroom design, but also because our two companies share the same values. At bk Group, an unselfish and open corporate culture where people from 27 nations can contribute with joy, each one according to his or her specific capacities. Rokstyle also focuses on the individual who can find an own form of expressing the feelings of loss and of the positive memories associated with it. A vision that touches the heart and inspires. I look forward to working with Alexander Hanel and his brand Rokstyle.“.

Alexander Hanel is optimistic, too: &bdquoIt's nice to experience a feeling of mutual understanding already during the first conversation. We are pleased to have found this partner bk Group which not only shares our enthusiasm for our extraordinary business idea, but also gives us the security of being able to successfully present and promote our brand worldwide, based on its many years of retail experience, inventiveness and design competence.“

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