Rokstyle nominated both for the "German Design Award 2020" and for the "German Marketing Award” for the "shop in shop system" developed together with bk Group

The innovative and rapidly growing design brand sets standards for new esthetics in showroom design for gravestones

Due to the strict selection criteria of the top-class jury, only few companies get a place on the nomination lists of these renowned competitions. Rokstyle and bk Group have cleared this demanding hurdle and are now among them.

A big success and a great achievement for both companies. After all, the nomination for the German Design Award is considered to pave the way to the network of the international design elite, whereas the participant list for the German Marketing Award reads like the "who’s who" of the German economy.

The "German Design Award" is one of the most renowned and coveted design competitions on international level. It helps to detect and presents unique and groundbreaking design trends and honors their creators. The "German Marketing Prize", on the other hand, is considered as a premium award for top achievements in its discipline which also set benchmarks beyond the boundaries of the sector itself. It evaluates exemplary corporate strategies as well as specific product or brand management strategies that have played a decisive part in a company’s success.

Alexander Hanel, CEO of Rokstyle, is pleased: "These nominations make us proud, as they also impressively confirm the outstanding development which our company has achieved in recent years. Preserving cemeteries as living cultural assets and at the same time increasing their attractiveness with unusual, clever ideas and trendy design forms is what drives us as the first fashion label for gravestones and makes our inconvenient design brand successful throughout Europe. We are pleased to have a partner as bk Group at our side that not only shares the enthusiasm for our unique business idea, but also gives us a secure base for successfully presenting and marketing our brand worldwide due to the group’s many years of retail experience, wealth of ideas and design competence”.

Gerold Wolfarth, CEO of bk Group, is enthusiastic too: "It's nice to be able to share and celebrate joint successes together with a business partner. This exciting and also very specific showroom concept for the staging of trendy gravestone collections that is indeed unique in the market has fascinated us from the very beginning and at the same time placed the highest demands on our designers, because first they had to break new creative ground in order to realize this unusual task. But the nominations for both competitions confirm it: We have succeeded in translating the uniqueness of the brand Rokstyle into sales-boosting space concepts with strong design that are convincing and introduce a new kind of esthetics into the dreary grey of previous gravestone presentations. This motivates us to actively accompany Rokstyle during its further expansion based on innovative ideas and design concepts".

 

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